When you are in the process of choosing a logo design you tend to migrate towards what you like rather than taking into account all the elements of and processes of choosing a great logo.
Most people choose a logo first and then incorporate their branding when you should actually think about and plan your branding first. Colours, Fonts, Business Name, these are all important elements to consider and establish before you decide on a logo.
Start with your Brand board first. Establish colour, inspiration and company values. What do you want your business to be known for? Then use those elements to create a logo whether it’s a typography (writing only) logo or it includes a graphic, it needs to be a clear depiction of who and what your company stands for.
I recommend creating variations of your logo, different sizes, and formats to use on different branding components.
Really take time and do your research when choosing a logo. Don’t steal someone else’s design, even if you change the name, font and colours it’s just not good practice.
Don’t overthink it, and don’t make it too complicated. It’s great that people want gorgeous colours and graphics in their logos but is it really practical? In the end, a simple black and white logo is still my all-time favourite.
Canva is a great design tool for non-graphic designers but if you want your logo to be functional then you really need a high-quality logo designed in Adobe Photoshop or Illustrator especially if you are planning on printing it or using it on marketing materials.
Your logo is the visual representation of your company or brand. That is what sticks in peoples minds when they think about your business. It is what makes your business memorable and gives it an identity. It tells the viewer what your business is and what it does.
A logo is a critical aspect of your business marketing. It helps you attract clients and differentiates you from the competition. Having a professionally designed logo can not only help you attract clients but also maintain them by instilling trust in your brand identity, people will not feel like they need to shop around or look at other options.
Need help with your logo? Contact me and let me help you create a logo packed with a punch that will knock your competitors out of the game.
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