Before you can sit back and reap the rewards from operating your own niche marketing site where you sell printables, stock photography, downloadable PDFs, actual products or anything that you want to sell online, there are a few vital components necessary to create a successful and profitable website.
1) A Product or Service to Sell.
Don’t choose just any old product, you need to do some research and find a hungry market. The secret to making money online is to find out what problems people are facing and offer them unique solutions.
Don’t try to sell what everybody else is selling, be unique. You need to stand out from the crowd by offering a better solution. Offering a cheaper solution doesn’t always work as people might question whether your product or service is cheaper because the quality is poorer. Any product or service will have a perceived value to it; try to sell cheaper than that and people will wonder what’s wrong with it.
2) A Domain Name
Despite what people may think, a well worded catchy .com domain name will enhance your sales. It adds to the perceived value of your product or service.
There are many places to buy domain names and a simple search on any search engine will lead you to many of them. Many hosting packages will include a domain name at no extra cost.
Before setting up the website on your domain you will need to join a hosting service. There are thousands of hosting services to choose from, and not all of them are reliable. Don’t be misled by price, there are many cheap reliable hosting services. I use Godaddy.com for all my hosting. The whole process from start to finish is super easy and you get free domain email addresses with your hosting package – bonus!
There are two basic types of hosting:
i) Shared Hosting – This is the cheapest hosting but your domain will be hosted by many others on the same server. When your website traffic is low, it makes sense to share the server resources and cost with other people.
ii) Dedicated Hosting – This is more expensive, but your domain is the only one hosted. When your website traffic increases beyond a certain point you will have to consider dedicated hosting.
When choosing a host, take note of their “uptime” which is often shown as a percentage. This is the proportion of time the host’s servers are working properly (i.e. your website will be online). Any host who claims to have a 99.99% uptime is lying to you.
The type of website you decide to use will greatly affect your sales. The most important point to remember is that is must not confuse your visitors. If you want to sell a product, don’t offer them anything else, just the product. If you offer a service, make sure your services are clearly defined and easy to grasp.
A website with a single sales page will nearly always outsell a content website with many pages. The reason… a single sales page offer your visitor two choices, buy or leave. A multi-page website offers your visitor many options and could potentially confuse them; they will click to a few different pages and then leave without buying.
5) Good Sales Copy
This is the make or break of your niche marketing site. A sales page with a poor copy will not sell very well.
Sales copy you say, what’s that?
Sales copy is the wording you use on your sales page.
– What types of words you use.
– The way you use the words.
– The layout of your page.
– How you present your product.
– Above all else, it explains how your customer will benefit from owning your product.
Writing good sales copy is a skill which most people do not possess. It is the area of a niche marketing site which will take up most of your time, and if you’re not prepared to study copywriting, it is best to contract that out to a professional. Many VA’s specialise in copywriting. Need someone to help with your copy? Email me.
6) Sales Processor
The one thing you don’t want to do with your niche marketing site is process sales manually. The internet doesn’t shut up shop for the night; it keeps going 24/7. If you process sales manually, you’ll be doing it at all sorts of odd hours.
To get around this you need to use an automated sales processor. This is simply a system that will automatically process credit cards on your behalf. Your customer simply enters their credit card details into a form and after these are successfully verified, they are sent to a webpage explaining how their order will be delivered alternatively you can use a third-party payment system like Paypal.
7) Autoresponder and Email Marketing
This is the only optional part of a niche marketing site. You don’t have to use autoresponders, but once a customer has purchased something from you they will be inclined to buy more from you. If you capture their contact details you will be able to tell them about future product launches, or fantastic special offers you have put together.
There are many autoresponder services available like MailChimp, ConstantContact, MailerLite, ConvertKit and even scripts you can purchase to install on your website. Before committing yourself to any particular provider, do a little research. Forums are a great place to learn who are the best or cheapest.
With all this in mind, are you ready to set up a niche marketing website? If you are ready to go but simply don’t have the time you can always contract a Virtual Assistant to help you with this process.
Did you know that Virtual Assistants possess a variety of skills that help online business owners with their daily tasks? A Virtual Assistant can be a great asset to your business, helping you save time and money while getting more done.
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