How to make sure your emails get read!

There are multiple websites and businesses today that offer email marketing services, VA Celebrity Virtual Services included, but if you are on a tight budget and want to DIY it, there are also money saving ways in which you can grow a list of loyal followers who can become clients.

 

Make sure your emails get read

By setting up email marketing, there are some great free tools for beginners like MailChimp, or ConstantContact offers a great start-up package, create an opt-in, install the subscribe box or the pop-up box on your website and start growing it from there.  You will also be able to add the link to your landing page to your social media platforms or install the subscription box on your Facebook Book Business Page.

 

Sign-up box on website or landing page
Sign-up button on Facebook Business Page

 

Follow the steps below to start building your list & getting your emails read:

Create a lead magnet, better known as a freebie, that offers great value and is packed with information and resources that you can offer your ideal client in exchange for their email address.  Remember that there are thousands of freebies out there, so in order to stand out from the crowd, yours has to be really good…Good enough to sell!

An opt-in list allows you to connect with your subscribers with their consent.

When people sign up, they know that they will be receiving updates and news from you and the industry you represent via email. That doesn’t mean that everyone who subscribes will read your emails though.  Many lists have been built by offering a freebie or a discount but some people are only interested in receiving the freebie and then just let all other emails sit in their inboxes without opening them and eventually deleting them.

 

But..

You can change all that. Creating, writing and sending emails and newsletters is time-consuming and you don’t want to be doing that just for the sake of sending an email.   You want people to read your emails. You want them to be interested enough to read the entire email, click on the links, visit your website, buy your product or book your services!

One of the ways you can tempt or persuade your subscriber is by creating an amazing subject line. The subject line of an email is often the deciding factor on whether an email gets opened, read or sent to spam.  The subject line could easily be regarded as one of the most important aspects of your email marketing strategy.

Without a good subject line that moves your subscriber to open and read the email, your email is futile.

Your subject must be short and concise. It should provide an indication of the content of the email.  This is really vital in grabbing the attention of your subscribers.  By writing an accurate subject line you are building trust with your subscribers.  Some say writing an unrelated but wild and eye catchy subject line is a sure fire way to grab attention, but I disagree.  If you are sending an email about 10 ways to immediately enhance your life and you write a subject line like “Good morning sunshine” I can assure you that your subscriber will think there is something amiss.

A good subject line must tickle the curiosity of your subscriber.  It must literally force the reader to open the mail, to want to know more.  A certain emotion must be ignited so that your reader stops scrolling through their mailbox and opens your email. It is essential to use specific words to get the reaction you need. Keep in mind that your subscriber spends only a few seconds looking at each subject line of the emails they receive.  You must grab their attention right away.   

 

Let’s take a look at some of the different types of subject lines you can write:

 

Blog title

There are many forms you can use for your subject. You can provide a subject that says your email contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to”, “Top tips to”, “The ultimate guide to” and “Proven methods in”. This would be the same as a catchy blog title you would use on your blog.

 

Question

You can phrase your subject line as a question.. These may include questions like, “Are you sick and tired of everything?” or  “Will you ever find your mojo?” Subject lines like these are very effective because they reach out to your subscribers emotions. When they have read the question in your subject line they start to answer the question and they want to read more to find out if they are right.

 

Call to action

You can also use a subject line that acts as a command. Statements such as “Act now” and “Last chance to” “Get this once in a lifetime opportunity”, or “Book your free call now”. This type of subject line addresses the benefits your business provides with your product and services.

 

Breaking news

You may also use breaking news as your subject to intrigue your subscriber. For example, if there has been a revolutionary breakthrough with a specific treatment or program you can write “Announcing the new proven strategy/method/program to”. This creates curiosity with the reader and will lead them to open the mail and read on.

Email subject lines that have been proven to have a higher open rate are often phrased like these listed below:  

  • This will change your life!
  • 7 best (subject)
  • Discover the (solution) that will change your life
  • How to (subject) that will (benefit)
  • The best tips for (subject)
  • How (person) changed their life around
  • Successful (audience) (action)

Happy writing!

 

Janine xoxo

 

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