Do you blog?
Have you ever tried blogging?
If you answered yes to either of those questions, then you’ll know how difficult it can be to come up with high-quality content to keep your audience engaged.
Before we dig in, bookmark this page so that you can come back to it often.
Here is what we’ll cover today:
- What a blog is
- PR-savvy techniques to promote your business while you blog
- 5-Steps to getting your blog setup and optimised
- 5-Things your blog should have
- BONUS: A free blog post template to help you write blog posts like a pro!
Did you know, that by blogging regularly about the importance of what you do, giving advice and valuable tips to your readers and offering encouragement, you can be PR savvy? And, the best part, it does not cost you anything but your time, and if you are short on time, you can also outsource this.
Outsourcing your blog post writing might be the thing for you if you are juggling too many balls in your business or if you are not sure that you can accurately convey your message to your audience through your writing. Virtual Assistants and Copywriters make a living assisting business owners with tasks to relieve pressure, streamline workflows and help them grow their businesses.
Let’s get started
If you have a business coach, they would have recommended, a website, a blog & a Facebook business page as part of your standard business features to get you started online. But, there is so much more to your blog than just writing something once a month to have something new on the blog.
Similar to an online diary or journal, a blog offers your audience tangible ways to improve their life through practices or methods that you promote. Blogging has become a unique way for businesses to connect with their audiences, keep them entertained, promote their products or services and to provide content that they can build on as a part of their content marketing strategy.
A few PR skills and well written & informative blog posts can help you grow your business and position you as an expert in your field.
How is this possible you might ask?
People love reading information that inspires, helps, gives them solutions to their problems, educates and most importantly, information that is free. It’s like taking a peek inside someone’s innermost thoughts. You can tap into this by using your blog to attract readers and potential clients to your website. Your blogging journey should be exciting as you create blog posts that inspire people to work with you.
Use these PR-savvy techniques to promote your business while you blog:
1. Start with your Website
Does it need an audit?
- Is your website user-friendly?
- Plan your content well.
- Does your copy speak to your ideal client?
- Has it been written to inspire trust?
Think about your coaching brand and your services and use your website to reflect what your business is indeed about. Make your site readable and the information easy to find. Don’t bury your most crucial information. Information about who you are, what you do, how you do it, and how much it costs, should be on a page that your readers can find easily. Use a call-to-action on every single page. Remember that people who use the Internet want to see information quickly, so if they are skimming your site, make sure they can find what they are looking for. If your readers have to work for it or are confused about the message you are sending out, they will lose interest and move away from your website.
Diamond Tip: Be clear and specific about who you are, what you do, what problem you solve and how you solve it.
- Adding your blog
Now that you have a fantastic website, you can add your blog. Think about how you want to represent yourself and your business. Who is your ideal client? It’s is okay to have a laid back and relaxed attitude, but if you want to attract your ideal client, a picture of you in a ball cap and a t-shirt on your blog will have them running. It’s good to include human elements but getting too casual will leave your readers feeling like you are a friend who offers free advice rather than an expert who they should pay for coaching services.
- Clean up your content
Think about grammar! Using proper grammar did not stop in grade school. You need to be aware of your writing style, grammar and punctuation. Proofread your blog before you publish and run that spell check. Nothing will be more annoying to your fellow readers than reading a blog post full of grammatical mistakes and spelling errors. If writing is not your thing, consider outsourcing this task. Many professional freelance copywriters specialise in blog writing, and you can certainly find one that will fit into your budget & understand your style & the message you want to convey. A great tool to install on your desktop and your phone right now is Grammarly. Using this App will help correct your spelling as you type and the upgraded version offers corrections on grammar and sentence structure too.
- Be consistent. Write & publish regularly
You will lose your audience’s attention if you do not update your blog on a regular basis. This means, writing regularly, either monthly or weekly. As you grow your business and your audience increases, even once a week may not be enough. Consider updating your blog at least twice a week to drive traffic to your website. Stale blogs will bore your audience, and they will go to the next site if your blog does not entertain them. Once you get the hang of maintaining your blog, you will find that it is easy to update on a regular basis. I like to keep a content bank for ideas on what to write about.
- Add a comment section
Invite your audience to comment. People that follow blogs love to comment and discuss the contents of a blog post. Have a place where your readers can contact you (just make sure you reply to their messages or questions) or have a comment section on your blog. You will quickly find out the type of readers you are attracting, and you will get to know them and what they like to read. This will help you stay in tune with your audience.
A great resource if you are not sure where to start, is this blog post layout template! Grab your free copy here!
Your blog should incorporate these 5 points:
- Tell a story related to your topic;
- Identify the problem from your story;
- Re-state the problem in general terms that apply to your reader;
- Layout the steps to solving the problem; and
- The conclusion
Remember blogging is about creative freedom too, so don’t be afraid to include video content or other images on your blog. Providing templates, worksheets and other freebies is also a great way to get people to share your blog post.
Create a footer section that includes your social links and a link to your email sign-up page; this can be great for growing your social following and your email list.
Now that you know how to use your blog as part of your marketing and your ideal client attraction strategy, you need to start planning your content, writing and editing your blog posts and schedule time to make this all happen. I recommend setting aside one day per week to research and write 2-3 blog posts so that you have a steady and constant stream of posts to update your blog.
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